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Operations and Value Chain

How companies win on execution. Real cases of operational efficiency, production management, supply chain and productivity — the discipline that separates good strategies from good results.

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Operations · Free Simulation

The Bullwhip Effect: why every supply chain oscillates (and how to feel it)

10% at the consumer becomes 100% at the supplier. The 4 causes from Lee, Padmanabhan and Whang (1997), real cases — P&G, the 2021 chip crisis, Tesla — and a free 6-minute simulation where you live the effect.

Micael Jardim14 min read
Operations

LEGO: The Turnaround That Saved a Brand from Diversification

In 2003, LEGO posted the worst loss in its history. Ten years later it was the most profitable toy company in the world. The answer was in Porter ("strategic fit"), in Aaker (brand architecture), and in the courage to subtract.

Micael Jardim17 min read
Case · Restaurants

Benihana of Tokyo: The Restaurant That Became a Harvard Case

How Rocky Aoki turned a Japanese restaurant in New York into a case study taught in MBAs for over 50 years. The lesson: operations aren't boring — they are the product.

Micael Jardim 16 min read

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