Every case is a real decision, not a reading. Step into the CEO's shoes, face four critical decision points, and get strategic feedback compared to what the company actually did.
You are Reed Hastings — 6.7M DVD subscribers and the best retail margins in America.
Four decisions on cannibalizing your own business before a disruptor does it for you. Launch streaming free or as add-on? Split the brand? How much to spend on originals?
You are Elon Musk — the automaker is near bankruptcy and the market says outsource everything.
Four decisions that turned a collapsing automaker into the most vertically integrated EV company on earth. A $5B Gigafactory: mistake, or the industry's next moat?
You are Jørgen Vig Knudstorp — first non-family CEO after LEGO's worst loss ever.
Four turnaround decisions by subtraction: cut SKUs, return to core, rebuild brand architecture. LEGO became the world's most profitable toy company within 10 years.
You are Travis Kalanick — one app, one city, and the classic chicken-and-egg problem.
Four decisions on scaling a two-sided marketplace without burning cash. Subsidize drivers or riders? Which second city? How to measure success before revenue?
You are Daniel Ek — Apple is prepping Apple Music with 800M cards already on file.
Four decisions on defending against a larger incumbent. Bet on data? Defend free tier? License or build labels? Build a moat or sell the company?
You are Rocky Aoki — Japanese immigrant, no capital, opening a restaurant in a saturated market.
Four operational decisions that became a Harvard case 50 years ago. Chef as performer, grill layout, menu discipline: when operations stop being cost and become the value proposition.
You are the strategic advisor — turn short-horizon athletic capital into a long-horizon empire.
Four decisions on the architecture of brand CR7: the Nike lifetime deal, the product spinoffs, the athlete-to-platform transition. The most profitable personal brand in sports.
You are a Safaricom executive — a microcredit pilot that became a country's economy.
Four decisions that started as a loan-repayment tool and created the most-used mobile payments system on earth. Strategy in a market where 80% of people have no bank.
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